Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2017
Scientific criticism of ASEA product claims
Science-Based Medicine revisited criticism of ASEA's evidence base and marketing, arguing that published research did not substantiate the company's central health claims.
2017
Criticism of scientific substantiation and marketing
Harriet Hall and Science-Based Medicine criticized the lack of convincing published human evidence for ASEA's claimed health benefits and questioned the scientific basis and marketing of its central claims.
2014
ASEA Italy sanctioned by the Italian Competition Authority
The Italian Competition Authority sanctioned ASEA Italy for unfair business practices and imposed a €150,000 fine. The case concerned the structure of the sales opportunity, alleged emphasis on recruitment and personal purchases, and insufficient substantiation for curative product claims.
2014
Italian unfair-business-practices sanction
The Italian Competition Authority fined ASEA Italy €150,000 for unfair business practices. The authority criticized the presentation of the distributor opportunity, alleged recruitment-centered incentives and personal-purchase requirements, and questioned the substantiation of curative product claims.