Asahi Group controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2023
Asahi ends new advertising and promotional use of Johnny's agency talents
Following the agency’s response to allegations of sexual abuse and Asahi’s assessment that victim relief and organizational reform were insufficient, the group said it would stop new advertising and promotional activity involving the agency’s talents. Existing contracts were to run until expiry without renewal. The decision was linked to Asahi’s human-rights policy.
2023
Advertising relationship with Johnny’s agency after abuse allegations
After public allegations concerning sexual abuse by the agency’s former founder and criticism of the agency’s response, Asahi concluded that continued commercial dealings were inconsistent with its human-rights policy. It stopped new advertising and promotional use of affiliated talents and declined contract renewals.
2023
Johnny Kitagawa sexual-abuse scandal and advertising policy
Following findings and public acknowledgment concerning sexual abuse by former Johnny & Associates president Johnny Kitagawa, Asahi Group said it would not use the agency’s talents in new advertising or promotions and would not renew existing contracts after expiry.