Recent events
Recent events tied to this brand in public sources.
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2026
CMA fines Appliances Direct £1.2m for misleading offers and opt-ins, orders £432,000 refunds
The UK Competition and Markets Authority fined Appliances Direct £1.2 million for misleading customers with time-limited offers that did not end when stated and for automatically opting customers into paid-for extras such as appliance removal, recycling and installation services, and ordered the company to pay about £432,000 in refunds to affected customers.
2026
CMA fines Appliances Direct over sales practices
On 14 October 2026, the Competition and Markets Authority fined Appliances Direct £1.2 million over flash-sale banners that described deals as limited even though the same discount codes reappeared over multiple days. The CMA also found that customers must actively choose paid optional extras; the article says Appliances Direct must refund around £432,000 to affected customers.