Appliances Direct的争议事件
以下收录公开来源中与该品牌相关的争议事件。列出一条并不表示过错已经证实。
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2026
英国竞争与市场管理局因促销宣传对 Appliances Direct 处以罚款
罚款或处罚
2026年10月14日，英国竞争与市场管理局因 Appliances Direct 使用限时促销横幅、但相同折扣码在多日内再次出现，对其处以120万英镑罚款。文章还称，CMA认定顾客必须主动选择付费可选项目，并要求 Appliances Direct 向受影响顾客退还约43.2万英镑。
来源摘录
On the 14th October 2026, Wayfair was fined £4.8 million by the Competition and Markets Authority because it had falsely claimed some of its products were part of a ’24-hour flash sale’, despite them still being available at the same or lower price after the deal had ended. At the same time, Appliances Direct was fined £1.2 million for a similar issue relating to flash sale banners that falsely stated deals were limited, only for the same discount codes to keep reappearing over many days.
In its findings, the CMA said that customers must actively choose to pay for optional extras and can’t be signed up by default. On top of its fine, Appliances Direct must refund around £432,000 to affected customers.
2026
英国CMA因误导性优惠与自动搭售付费附加服务对Appliances Direct处以120万英镑罚款并责令退款约43.2万英镑
罚款或处罚
英国竞争与市场管理局（CMA）对Appliances Direct处以120万英镑罚款，理由包括限时优惠未在所称时间结束的误导性宣传，以及自动为客户勾选“旧家电搬除回收”“送货安装”等付费附加服务，并责令其向受影响客户退款约43.2万英镑。
品牌回应
退款或补偿 — Appliances Direct
Appliances Direct must pay about £432,000 in refunds to customers affected by opt-ins, at an average amount of £25 per person.
来源摘录
Wayfair and Appliances Direct were fined for misleading customers with time-limited offers that did not end when they said they would, while Appliances Direct also automatically opted customers into paid-for extras.
Appliances Direct also used pop-up countdown banners on some product pages which claimed that discounts of £10 to £25 were available for a limited time, but the CMA found that the same discount codes appeared repeatedly over many days.
Appliances Direct must pay about £432,000 in refunds to customers affected by opt-ins, at an average amount of £25 per person.