Apiyoo
Apiyoo is a comprehensive intelligent manufacturing enterprise focusing on oral care, beauty care, and other personal care fields.
Last updated September 2, 2026
Overview
Apiyoo is a comprehensive intelligent manufacturing enterprise focusing on oral care, beauty care, and other personal care fields. The group has grown to over 1,500 employees and annual output value of hundreds of millions of RMB. It has 16 million fans and users. The company plans to continue its brand planning and omni-channel layout with new retail models to meet users' comprehensive needs for shopping, entertainment, and social interaction anytime, anywhere.
History
According to the brand story page, Apiyoo's history includes: In March 2017, the children's A7 electric sonic toothbrush was released. In May 2017, Apiyoo daily chemical products were launched. In July 2017, the main P7 adult sonic toothbrush was launched. In September 2017, the first Apiyoo brand lifestyle store opened in Shanghai. In May 2018, strategic cooperation with 2,000 dental clinics in South Korea was reached, and the Shanghai branch was established. In July 2018, strategic cooperation with American legendary retailer Brookstone was reached. In October 2018, the wholly-owned production supply chain company Kua Ma Jia Bian Technology Co., Ltd. was formally established, and became the exclusive personal care sponsor of the 5th Silk Road International Film Festival in Xi'an. In December 2018, Apiyoo won two awards: '2018 China Craftsmanship Brand Award' and '2018 China New Business Format, New Model, New Industry Brand New Rui Award'. In March 2019, Apiyoo and TPC launched the Pikachu co-branded sonic toothbrush series, with sales revenue reaching 25 million, and received the title of TPC's best partner. In April 2019, Ouyang Nana was signed as brand image spokesperson. In May 2019, the Ai Infinite Foundation aided China Henan Orphan Association with materials worth 2 million RMB. In June 2019, Beijing branch was established, and signed with Dongying for Sailor Moon series co-branded sonic toothbrushes. In November 2019, Apiyoo Tmall flagship store's single-day turnover exceeded 20 million, and offline cooperative counters nationwide exceeded 6,000. In February 2020, Apiyoo established a special action team for epidemic prevention materials to support Wuhan. In April 2020, officially moved into the headquarters office building of Apiyoo Holdings. In May 2020, Apiyoo beauty care MISSELLIE was officially launched. In June 2020, launched co-branded thermos cups with TEDDY BEAR. In August 2020, became a HiLink intelligent ecosystem partner. In September 2020, signed with Disney to develop Mickey and Minnie co-branded products. In January 2021, Apiyoo Forbidden City co-branded electric toothbrush was launched. In February 2021, won the 7th Hurun Best of the Best high-end electric toothbrush best performance award. In April 2021, launched co-branded thermos cups with Coca-Cola and created the online hit product - coffee cup. In June 2021, established brand IP development center. In July 2021, aided Henan in disaster relief. In October 2021, won the honorary title of 'Huawei Ecosystem All-Scenario Smart Life Excellent Partner'. In December 2021, Apiyoo smart electric toothbrush was shortlisted for '2021 Zhejiang Excellent Industrial Products'. In April 2022, Apiyoo donated materials to support Ningbo's anti-epidemic frontline. In May 2022, entered duty-free shops and international mainstream retail markets. In June 2022, established Germ life daily necessities brand. In July 2022, strategic cooperation with COSTA. In September 2022, launched co-branded coffee thermos cup / diamond transparent cup with 'Call Me by Fire 2'. In November 2022, dual-head shaver won IDA Bronze Award. In December 2022, became the official designated gift brand of the 9th Silk Road International Film Festival. In January 2023, TS dual-head shaver won IDA International Design Award Bronze. In September 2023, became a HarmonyOS Smart Selection ecosystem partner. In October 2023, TS dual-head shaver and PF1 hair dryer won IAI Global Design Award (Smart Manufacturing Award) - Excellence Award. In January 2024, signed with US H.C.F Porsche, Anpanman, My Little Pony and other major IPs, and held the 7th anniversary celebration.
Sources
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