Amrapali Jewels

Amrapali Jewels is an Indian jewellery house founded in Jaipur in 1978 by Rajiv Arora and Rajesh Ajmera. The brand developed in a city widely associated with gemstone cutting, jewellery manufacture and the preservation of regional Indian craft traditions. Its founders studied subjects connected with ancient Indian culture, an influence reflected in the brand's emphasis on historical ornament, indigenous visual languages and traditional Indian design. The company's range has included tribal jewellery, fine jewellery and jewellery made with uncut gemstones. Its broader design vocabulary draws on regional craft practices, ceremonial adornment and historic Indian motifs, while also extending into contemporary accessories and collaborations. The product portfolio is associated with both elaborate traditional pieces and more modern interpretations of Indian jewellery, serving occasions such as weddings, festivals, formal events and everyday luxury wear. Amrapali has operated stores in India and London, giving the house a presence in both its domestic market and an international retail setting. Public information does not establish the full extent of its current retail network, distribution arrangements or operating status. The brand has also maintained an institutional and cultural role through the Amrapali Museum of Jewellery in Jaipur. The museum occupies approximately 6,500 square feet and displays traditional Indian jewellery; its collection was assembled over roughly five decades. The brand's corporate affairs have received public attention in connection with an Income Tax Department raid in July 2020 involving Amrapali Jewels and Rajiv Arora, as well as a 2015 case concerning alleged bogus purchases of precious and semi-precious stones. These matters should be distinguished from a final finding of liability, as the available reference material does not provide a complete adjudication record. In January 2025, Amrapali and House of Masaba launched a fine-jewellery collection, following an earlier collaboration between Amrapali's Tribe Amrapali subsidiary and designer Masaba Gupta. Reliable public information about current ownership, leadership, financial performance and day-to-day operations remains limited.

Amrapali Jewels was established in Jaipur in 1978 by Rajiv Arora and Rajesh Ajmera. Both founders studied subjects related to ancient Indian culture during their graduate education, and that background informed the house's interest in India's historical jewellery traditions. Jaipur provided a particularly relevant setting because the city has long been connected with gemstone processing, jewellery manufacture and regional artisanal practices. From its foundation, Amrapali developed as a jewellery house rather than as a narrowly defined single-product label. Its design and production activities have covered tribal jewellery, fine jewellery and pieces using uncut gemstones. The brand's aesthetic has drawn on traditional Indian ornament, regional craft vocabularies and cultural motifs, while its wider assortment has included bridal and contemporary jewellery. This combination allowed the house to present Indian historical and artisanal references in both ceremonial and modern luxury contexts. Amrapali has distributed its products through stores in India and London. The available reference material confirms these locations but does not provide a complete chronology of store openings, closures, current retail numbers or sales performance. Consequently, the scale and present condition of the retail operation cannot be established reliably from the cited material. The company has also pursued a museum and heritage role. In Jaipur it operates the Amrapali Museum of Jewellery, a space of approximately 6,500 square feet devoted to traditional Indian jewellery. The collection reportedly took around 50 years to assemble, making the museum an extension of the brand's interest in preserving and presenting Indian adornment traditions rather than merely selling contemporary products. Amrapali's public corporate history includes regulatory and legal controversy. In 2015, a case was registered concerning alleged bogus purchases of precious and semi-precious stones. On 13 July 2020, the Income Tax Department raided Amrapali Jewels and Rajiv Arora at several locations, including Mumbai and Delhi, in connection with alleged tax evasion. The available material reports the investigation and allegations but does not supply a complete account of subsequent proceedings or a final judgment, so the episode should not be represented as a confirmed conviction. The house has continued to appear in fashion and design collaborations. Tribe Amrapali, a subsidiary of Amrapali Jewels, previously collaborated with designer Masaba Gupta on the Ghana Ghana collection. In January 2025, House of Masaba and Amrapali Jewels jointly launched a fine-jewellery collection, linking Amrapali's traditional jewellery identity with a contemporary fashion label. Current ownership, executive management, financial results and operating status are not sufficiently documented in the available sources.

1. 2025House of Masaba collaboration launched

   Amrapali Jewels and House of Masaba launched a joint fine-jewellery collection.

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2. 2020Income Tax Department investigation

   The Income Tax Department raided Amrapali Jewels and locations associated with Rajiv Arora in an alleged tax-evasion investigation.

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3. 2015Case concerning alleged bogus gemstone purchases

   A case was registered against Amrapali Jewels concerning alleged bogus purchases of precious and semi-precious stones.

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4. 1978Amrapali Jewels founded in Jaipur

   Rajiv Arora and Rajesh Ajmera established the jewellery house in Jaipur, Rajasthan.

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5. Amrapali Museum of Jewellery established

   The brand operates a Jaipur museum presenting traditional Indian jewellery in a space of approximately 6,500 square feet. The collection was assembled over about five decades.

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A culturally rooted Indian jewellery house combining traditional craftsmanship, historic Indian ornament and gemstone-led design with contemporary luxury and fashion collaborations.

• Tribal jewelleryJewellery

  A major design category associated with the house's use of regional Indian ornament traditions, craft references and culturally specific decorative forms. These pieces extend beyond conventional bridal jewellery and emphasize the variety of indigenous adornment practices across India.

• Fine jewelleryJewellery

  The brand's fine-jewellery work uses precious materials and gemstone-focused design in more formal luxury pieces. The category also includes contemporary collaborations, such as the fine-jewellery collection launched with House of Masaba in 2025.

• Uncut gemstone jewelleryGemstone jewellery

  Jewellery incorporating uncut or minimally shaped gemstones, a product direction that connects the house with India's long-standing gemstone and jewellery-making traditions. The available sources do not specify a complete stone range or collection chronology.

• Traditional and bridal jewelleryCeremonial jewellery

  Ornamental pieces drawing on Indian historical and regional jewellery forms for weddings, festivals and other ceremonial occasions. This area reflects Amrapali's emphasis on cultural motifs and elaborate traditional styling.

• Contemporary jewellery and accessoriesFashion jewellery

  Modern interpretations of Indian design intended to broaden the brand beyond strictly traditional ornament. Public sources indicate a contemporary dimension and fashion collaborations but do not provide a verified current catalogue.

• 2025House of Masaba x Amrapali Fine Jewellery

  India

  House of Masaba and Amrapali Jewels jointly launched a fine-jewellery collection in January 2025, combining Amrapali's jewellery expertise with House of Masaba's fashion-design platform.

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• Ghana Ghana

  India

  Tribe Amrapali, a subsidiary of Amrapali Jewels, collaborated with designer Masaba Gupta on the Ghana Ghana collection, bringing the brand's jewellery identity into a contemporary designer collaboration.

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• 2025Launch a joint House of Masaba fine-jewellery collectionProduct launch

  Amrapali had an earlier relationship with designer Masaba Gupta through Tribe Amrapali's Ghana Ghana collection, creating a basis for a broader fashion-oriented collaboration.

  What changed. Amrapali Jewels and House of Masaba jointly introduced a fine-jewellery collection in January 2025.

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• 2020Income Tax Department raid and alleged tax-evasion investigationControversy

  On 13 July 2020, the Income Tax Department raided Amrapali Jewels and locations associated with Rajiv Arora, including sites in Mumbai and Delhi, in an investigation involving alleged tax evasion. The cited material does not provide a complete final adjudication.

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• 2015Case over alleged bogus gemstone purchasesControversy

  A case was registered against Amrapali Jewels concerning alleged bogus purchases of precious and semi-precious stones. The available reference does not establish the final legal outcome.

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• 2025House of Masaba and Amrapali launch fine-jewellery collection

  House of Masaba and Amrapali Jewels jointly introduced a fine-jewellery collection in January 2025.

  CampaignProduct launch
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1. Amrapali Jewels