amika
amika is a US-origin haircare and styling brand offering products for cleansing, conditioning, treatment, and hair styling.
Last updated August 25, 2026
Overview
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Products and positioning
Shampoo productshair care
Cleansing products for the scalp and hair, forming a basic part of amika's haircare range and commonly used with conditioners and treatment products.
Conditioners and treatmentshair care
Products designed to improve manageability, moisture, and softness, including everyday conditioners and more intensive treatment formats.
Hair maskshair treatment
Intensive care products intended to provide additional nourishment or conditioning for hair requiring more concentrated treatment.
Leave-in carehair care
No-rinse haircare products used for everyday conditioning, moisture, frizz control, or styling support.
Hair styling products and toolshair styling
Products and tools for blow-drying, setting, volumizing, smoothing, and achieving other hairstyling effects, extending the brand beyond cleansing and treatment.
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