Amarin Group

Amarin Group is the brand identity associated with Amarin Corporations Public Company Limited, a Thai media company whose activities span publishing, book retail, television broadcasting, and related content businesses. The company began operating in 1976 with Baan Lae Suan, a home and lifestyle magazine. From that starting point, it developed a substantial publishing portfolio serving Thai readers through magazines, books, and specialist lifestyle content. Its publishing activities became associated with a number of recognizable Thai and international-license titles, including Room, Praew, Cheewajit, and National Geographic Thailand. These titles positioned the business across several editorial categories, including home design, fashion and lifestyle, health and well-being, and general-interest or educational content. The publishing operation was historically central to the company’s identity and helped establish Amarin as a significant Thai media house. Amarin also expanded downstream into book retail through the Naiin bookstore chain. The retail business gave the group a direct connection with consumers and complemented its publishing activities by providing a distribution channel for books and other reading products. In addition to physical retail, the group’s broader media activities have included digital content, although the available reference material does not provide a complete breakdown of current digital properties or operating metrics. The company entered television broadcasting with Amarin TV in 2012. This expansion broadened the group beyond print publishing into audiovisual media and created a platform for television programming aimed at Thai audiences. Amarin TV is associated with news, lifestyle, and other general-interest programming, but the available material does not establish a complete chronology of its programming formats or channel operations. Amarin was listed on the Stock Exchange of Thailand in 1993. Like many traditional media companies, it encountered financial difficulties during the 2010s as audience behavior, advertising, distribution, and content consumption shifted toward digital channels. In 2016, Vadhanabhakdi Co., Ltd., associated with the Sirivadhanabhakdi family, acquired a significant interest in the company. The reference material identifies Vadhanabhakdi as the majority shareholder, with a 60.35% stake. The company was known as Amarin Printing and Publishing until 2023, when it adopted the Amarin Group branding. In its current form, the group represents a diversified Thai media portfolio rather than a single publication or channel. Its principal areas remain publishing, book retail, television, and related media content. Detailed information about its executives, financial performance, corporate subsidiaries, and current operating structure is not established by the supplied sources and is therefore left unspecified.

Amarin Group traces its operating history to 1976, when the business began with Baan Lae Suan, a magazine focused on homes, gardens, and lifestyle. The publication provided the foundation for a broader Thai publishing enterprise. Over time, Amarin developed a portfolio of books and glossy magazines covering multiple editorial segments rather than remaining concentrated in a single subject area. Among the publications associated with the company were Room, Praew, Cheewajit, and National Geographic Thailand. Together, these titles represented home and interior interests, fashion and lifestyle, health and well-being, and general-interest or educational content. The portfolio helped Amarin become a prominent participant in Thailand’s magazine and book market and gave it a recognizable group identity among Thai media consumers. The company later expanded into book retail through the Naiin bookstore chain. This move extended Amarin’s role from content production into physical distribution and consumer-facing retail. Naiin provided a bookstore platform that complemented the group’s publishing operations, although the supplied reference does not detail the number of stores, geographic footprint, or current retail performance. Amarin entered television broadcasting in 2012 with Amarin TV. The move marked a significant change in the company’s media mix, adding audiovisual broadcasting to its established publishing and retail activities. Amarin TV broadened the company’s ability to distribute news, lifestyle, and other programming to Thai audiences. The available source identifies the television operation but does not provide a full account of its channel history, programming schedule, or subsequent digital distribution strategy. The company became listed on the Stock Exchange of Thailand in 1993. Its public-company status provided a formal capital-market structure while the business continued to operate in media sectors undergoing technological and commercial change. During the 2010s, Amarin experienced financial difficulties associated with the changing media landscape. The shift from print toward digital consumption affected traditional publishing economics, including audience habits, advertising models, and the role of physical distribution. In 2016, Vadhanabhakdi Co., Ltd., associated with the Sirivadhanabhakdi family, bought into the company. The supplied reference identifies Vadhanabhakdi as the majority shareholder, holding 60.35 percent. This investment represented a major ownership development in Amarin’s corporate history, but the available material does not establish the full transaction structure, consideration, or subsequent governance arrangements. Until 2023, the company was known as Amarin Printing and Publishing. It subsequently became associated with the Amarin Group name, reflecting a business identity broader than its original publishing base. The group’s documented activities now include publishing, book retail, television broadcasting, and related media content. Its historical trajectory is therefore one of diversification from a home and lifestyle magazine into a multi-platform Thai media company. Information about current executives, detailed subsidiaries, financial results, and the precise present-day scope of each operating unit is not established in the supplied sources.

1. 2023Amarin Group branding

   The company, previously known as Amarin Printing and Publishing, becomes known under the Amarin Group brand.

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2. 2016Majority investment by Vadhanabhakdi

   Vadhanabhakdi Co., Ltd. acquires a major interest and is identified as the majority shareholder with a 60.35 percent stake.

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3. 2012Television expansion

   Amarin branches into television broadcasting through Amarin TV.

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4. 1993Stock-market listing

   The company is listed on the Stock Exchange of Thailand.

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5. 1976Business begins with Baan Lae Suan

   Amarin begins operating with Baan Lae Suan, a home and lifestyle magazine that becomes the foundation of its publishing business.

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A diversified Thai media group combining established publishing brands with book retail, television broadcasting, and related content operations.

• Amarin TVTelevision broadcasting2012

  Amarin TV is the group’s television broadcasting operation, launched in 2012 as Amarin expanded beyond publishing. It provides Thai-language audiovisual content, including news, lifestyle, and other general-interest programming. The supplied reference does not specify the full channel structure, program catalogue, or current distribution arrangements.

• NaiinBook retail

  Naiin is Amarin’s bookstore chain and represents the group’s book-retail activity. It complements the company’s publishing operations by giving Amarin a consumer-facing channel for books and related reading products. The available source confirms the chain’s association with the group but does not provide verified details on its current store count, geographic coverage, or online retail structure.

• Baan Lae SuanHome and lifestyle magazine1976

  Baan Lae Suan was the home and lifestyle magazine with which Amarin began operating in 1976. It established the company’s original editorial focus and served as the starting point for the broader publishing portfolio that later included magazines and books across lifestyle, design, health, and general-interest categories.

• RoomHome and design magazine

  Room is a publication associated with Amarin’s home, design, and lifestyle publishing portfolio. It reflects the company’s long-standing connection to interior, architecture, and residential-interest content. The supplied source identifies the title as part of Amarin’s magazine portfolio but does not provide a verified launch date or current publication status.

• PraewFashion and lifestyle magazine

  Praew is a fashion and lifestyle title associated with Amarin’s publishing business. It illustrates the group’s expansion beyond home-related content into style, culture, and general lifestyle media. No verified launch year or current publication details are provided in the supplied material.

• CheewajitHealth and wellness magazine

  Cheewajit is a health and wellness publication associated with Amarin. The title forms part of the group’s specialist magazine portfolio and extends its editorial coverage into well-being and healthy living. The available reference does not establish a launch year or provide a complete account of its current operations.

• National Geographic ThailandGeneral-interest and educational magazine

  National Geographic Thailand is an Amarin-associated magazine title serving the Thai market. Its presence gives the group a general-interest and educational publishing position alongside its local lifestyle and specialist titles. The supplied material does not specify the licensing arrangement, launch date, or current publication status.

• 2023Adoption of Amarin Group identityStrategy

  The business had expanded beyond its original printing and publishing identity into television, book retail, and broader media activities.

  What changed. The company previously known as Amarin Printing and Publishing became known under the Amarin Group brand.

  Aftermath. The name change aligned the public-facing identity with a diversified media portfolio. The source does not provide further details about legal, corporate, or brand architecture changes.

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• 2016Majority investment by VadhanabhakdiM&A

  Amarin was experiencing financial difficulties during a period of structural change in traditional media.

  What changed. Vadhanabhakdi Co., Ltd. bought into the company and became the majority shareholder with a 60.35 percent stake.

  Aftermath. The transaction materially changed the company’s ownership profile. The supplied source does not document the full terms of the investment or its detailed operational effects.

  Shareholding. 60.35% held by Vadhanabhakdi Co., Ltd. (2016 and thereafter, according to the supplied reference)

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• 2012Expansion into television with Amarin TVProduct launch

  Amarin sought to broaden its media activities beyond magazines, books, and publishing-related operations.

  What changed. The group entered television broadcasting through Amarin TV.

  Aftermath. Television became an additional distribution platform within the group’s Thai media portfolio. Detailed audience, revenue, and programming consequences are not provided by the source.

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• 1993Public listingStrategy

  Amarin had developed from a magazine business into a broader publishing company and entered the public capital market.

  What changed. The company listed on the Stock Exchange of Thailand.

  Aftermath. The listing established Amarin as a publicly traded media company. The supplied sources do not provide detailed information about its subsequent market performance.

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• 2023The company adopts the Amarin Group branding

  Amarin Corporations Public Company Limited, previously known as Amarin Printing and Publishing, became known under the Amarin Group brand.

  Other
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• 2016Vadhanabhakdi takes a majority position in Amarin

  Vadhanabhakdi Co., Ltd., associated with the Sirivadhanabhakdi family, acquired a significant interest and became the majority shareholder with a reported 60.35% stake.

  M&A
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• 2012Amarin enters television broadcasting through Amarin TV

  Amarin expanded from publishing and related media operations into television broadcasting with Amarin TV.

  Product launch
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• 1993Amarin listed on the Stock Exchange of Thailand

  The company became publicly listed on the Stock Exchange of Thailand.

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1. Amarin Group