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Aldi Einkauf GmbH & Co. OHG

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2021

    Caterpillar cake trademark dispute

    Marks & Spencer sued Aldi over the resemblance between Aldi’s Cuthbert the Caterpillar cake and M&S’s Colin the Caterpillar product. Aldi’s public response included the #FreeCuthbert campaign, making the litigation a prominent brand and social-media story.