Agent Provocateur controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2022
Criticism over Russian franchise stores
The reported continuation of Agent Provocateur-branded franchise stores in Moscow after Russia's invasion of Ukraine led to criticism that the brand remained economically connected to Russia. Agent Provocateur said the stores were operated by franchisees under legacy agreements and were not directly operated by the company.
UK advertising banned for degrading portrayal
The UK's Advertising Standards Authority banned some Agent Provocateur advertisements after finding that their presentation was degrading to women.