ADDICTION

ADDICTION is a Japanese prestige makeup brand established in 2009 and operated within the KOSÉ Group. The brand is known for an emphasis on individual expression, color selection and makeup creation, appealing to consumers who value professional finish, fashion-oriented aesthetics and mix-and-match use. Its portfolio focuses on eye, lip, cheek and complexion makeup, together with related tools. ADDICTION first gained attention for products such as single eyeshadows and later developed a broader face-makeup offering with multiple textures, shades and finishes for both everyday looks and more expressive styling. Positioned between mass-market cosmetics and professional prestige beauty, the brand places particular emphasis on color, texture and makeup design rather than relying on a single hero product. ADDICTION continues to operate as a KOSÉ brand, with Japan as its primary market and distribution through retail, department-store and online channels. Public information about its standalone financial scale, founding team and regional business performance is limited; no revenue, sales or market-share figures are therefore stated here.

ADDICTION was established in Japan in 2009 and is now a prestige makeup brand within the KOSÉ Group. From its beginning, the brand focused on color cosmetics and makeup creation, with particular attention to the shades, textures and layering possibilities of products such as eyeshadow. Rather than centering on skincare or mass-market daily necessities, ADDICTION presents itself through a professional and fashion-oriented makeup context, targeting consumers who use makeup as a form of individual expression. The brand subsequently expanded into lip, cheek, complexion and makeup-tool categories, developing a broader face-makeup assortment beyond individual color products. In Japan, ADDICTION has operated through department stores, dedicated counters, brand channels and online retail, while continuing to develop within KOSÉ’s brand portfolio. Public sources provide limited detail on its successive creative leadership, specific international expansion milestones and standalone financial performance, so those points are not supplemented without verification.

1. 2009
   Source

• The Eyeshadow

  A signature ADDICTION eye-makeup line centered on a broad shade range and varied finishes. The shadows can be worn individually or layered and form an important part of the brand’s identity.

• Lip Makeup

  ADDICTION’s lip-makeup range includes different textures, colors and finishes designed to coordinate with eye makeup and complete a look. Specific products and collections may change over time.

• Cheek Makeup

  The brand’s cheek-makeup range adds color and dimension to the face, with an emphasis on coordinating cheek shades with eye and lip makeup.

• Complexion Makeup

  ADDICTION complexion products provide a base for makeup looks by evening skin tone and refining the appearance of skin. Products differ in coverage, texture and finish.

1. ADDICTION 官方网站
2. KOSÉ 官方网站