Activia controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2012
Canadian health-claims litigation
A Quebec case questioned advertising claims that Activia could improve digestion or prevent the common cold. The matter was settled with advertising changes and a compensation process for qualifying consumers, without a required admission of wrongdoing.
2010
Federal Trade Commission challenge to Activia claims
The United States Federal Trade Commission challenged advertising that represented one daily serving as clinically proven to improve digestive regularity. The resulting settlement required Danone to modify the claims and clarify the consumption conditions associated with any stated benefit.
2009
United States consumer class-action settlement
A consumer action alleged that Danone's Activia advertising overstated the evidence for digestive-health benefits. Danone denied the allegations and admitted no wrongdoing, but agreed to a settlement structure that included a reimbursement fund for eligible consumers.