Actimel controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2008
Advertising complaint over the phrase “scientifically proven”
The UK regulator upheld complaints about an advertisement describing Actimel as scientifically proven when the associated website supplied summaries or references rather than the complete research papers.
2008
Proposed California class action over probiotic health claims
A proposed class action accused Danone of falsely advertising the benefits of probiotic products, including DanActive and Activia. Danone denied the allegations.
2006
Advertising complaint over implied protection from bacterial infections
The UK Advertising Standards Authority upheld a complaint concerning a television advertisement that was understood to imply that children who consumed Actimel would be prevented from catching bacterial infections.