Absolut Vodka controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2023
Russia export controversy after the invasion of Ukraine
Pernod Ricard resumed Absolut exports to Russia after an earlier suspension, causing widespread criticism in Sweden. The group subsequently decided to stop operations there again.
2008
Mexican historical-map advertising controversy
A campaign image depicting historical United States–Mexico borders was criticized as insensitive to immigration and national identity. Absolut said the advertisement had no political or nationalist purpose, but later apologized and withdrew it.