A Lab on Fire

A Lab on Fire is an independent fragrance project that debuted in April 2011 at the Parisian concept store Colette. It was known for creating fragrances without following the usual rules of the industry, collaborating with perfumers such as Sophia Grojsman, Carlos Benaim, Thierry Wasser, Dominique Ropion, Olivier Polge, Maurice Roucel, and David Apel. The project later transitioned to What We Do Is Secret (WWDIS), which continues the journey.

A Lab on Fire debuted in April 2011 at the Parisian concept store Colette (1997-2017). Each fragrance sold in-store was made and designed exclusively for this iconic shop. After three years of creating scents just for Colette, the brand expanded into other stores in Europe and other countries. The project later transitioned to What We Do Is Secret (WWDIS), which continues the journey.

1. A Lab on Fire | The Original Stories Behind What We Do Is Secret
2. History — WHAT WE DO IS SECRET®
3. About — WHAT WE DO IS SECRET®