Zapp's is a brand of potato chip made in the United States. The chips are kettle-cooked in peanut oil (instead of vegetable oil, which many other companies use), except for the Bourbon St. Smokey Sweet flavor which are 'thin & crispy'. Zapp's market themselves with their Cajun heritage,[1] using names such as "Spicy Cajun Crawtator", "Sour Cream and Creole Onion" and "Cajun Dill Gator-tators". Others, in addition to the "Regular Flavored" include "Hotter 'N Hot Jalapeño",[2] "Mesquite BBQ" and "Voodoo" chip flavors. They have also marketed numerous chips such as a limited edition Mardi Gras chip.
History
Founding
The company was founded by Ron Zappe, who graduated from Texas A&M University with a degree in industrial engineering and became a distributor of pumps and other oil-field equipment. His four companies went bankrupt during the 1980s oil bust; he moved from Houston to Louisiana and started a potato chip business.