Business
Yue Hwa Chinese Products Emporium operates large department stores in both Hong Kong and Singapore. In addition to its department store business, it also runs a chain of Chinese proprietary medicine stores, with branches scattered across Hong Kong Island (now closed), Kowloon, and the New Territories.[5]
Yue Hwa Chinese Products Emporium deals in a wide variety of goods, including food, Chinese herbs and proprietary medicines, men's and women's clothing, traditional Chinese attire (華服), handicrafts, jewelry, bedding, towels, socks, silk, underwear, leather shoes, travel essentials, electrical appliances, medical equipment, furniture, stationery, sports goods, and musical instruments.[7]
Yue Hwa Chinese Products sells traditional Chinese brands and products such as Hero fountain pens and ink, Chung Hwa pencils, Da Di brand undershirts and school leather shoes, Changbai Mountain ginseng, Tibetan Cordyceps sinensis, and Kweichow Moutai liquor.
Yue Hwa Chinese Products Emporium frequently organizes various product and cultural exhibitions and promotional events. It constantly introduces and promotes distinguished, high-quality products from different regions of China and from foreign countries, thereby continuing to maintain the unique character of a "Chinese products store." Past cultural exhibitions and promotional events have included the Sichuan Festival, Yunnan Festival, Jiangxi Organic/Green Food Expo, Taiwan Food Festival, Indonesia Festival, Southeast Asian Food Festival, International Porcelain Painting Exhibition, Shiwan Ceramic Ancient Collection Exhibition, Elegant Furniture Exhibition, and many others.
The Yue Hwa Chinese Products Main Store also features a "Tea Art Hall" (茶藝廳) where customers can sample tea and experience traditional Chinese tea culture. Additionally, the main store houses a "Culture Corridor" (文化廊), which introduces various Chinese arts and promotes high-quality products and culture from different provinces and cities across China.
Hong Kong
The Main Store is located at the intersection of Nathan Road and Jordan Road in Jordan, Kowloon, situated directly above the MTR Jordan Station. The shopping center occupies a total of seven floors.[4] In addition to the main store, Yue Hwa Chinese Products has also opened over a dozen specialized Chinese proprietary medicine stores and Yue Hwa Health Product Centers across Hong Kong Island, Kowloon, and the New Territories.[8]
The branch on the Park Lane Shopper's Boulevard previously operated under a different model as the Yue Hwa Travel Essentials "TRAVEL ESSENTIALS" from 2010 to 2013.
Closed branches include those at 1 Kowloon Park Drive on Peking Road in Tsim Sha Tsui, Park Lane on Nathan Road, Mirador Mansion, Alliance Building in Central, New Trend Plaza in Fortress Hill, and Telford Plaza in Kowloon Bay.
Singapore
Yue Hwa Chinese Products operates three department stores in Singapore, with a flagship store located in Yue Hwa Building, in Chinatown. [9]
