YETI Holdings, Inc. is an American brand of outdoor recreation products, headquartered in Austin, Texas, specializing in outdoor products such as ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, dry bags, and related accessories.[2]
History
YETI was founded by Roy and Ryan Seiders in 2006. Their father Roger Seiders had designed a fishing rod epoxy.[3] Ryan graduated from Texas A&M University in 1996 and Roy graduated from Texas Tech University in 2000.[4]
In 2006, Ryan started Waterloo Rods[3] and sold the company nine years later.[5]