Global Retail K.Y. Ltd., formerly known as Yeinot Bitan (, lit. Bitan's Wines) is a family-owned Israeli supermarket chain. Along with its own brand, it owns the Mega chain. As of 2019, Yeinot Bitan runs nearly 200 stores in Israel. In 2022, the chain signed a franchising agreement with the French retail chain Carrefour, and as of May 2023, around 50 of its branches had been converted to the "Carrefour" branding.
History
Yeinot Bitan traces its roots to 1982, when Nahum Bitan purchased a small alcohol store in Ashkelon, Israel. In 1995, Bitan purchased a disused movie theater and converted it into a supermarket. The business proceeded to acquire small supermarket chains Hyper Rama for ILS70 million, and Yad Yitzhak for ILS121 million, in 2006 and 2007, respectively, and after the purchases counted 11 branches throughout Israel. In 2012 Yeinot Bitan purchased yet another chain, Kim'at Hinam Stores, with 35 branches, more than the brand Yeinot Bitan itself, and a similar revenue. The acquisition, valued at ILS350 million, was made possible by a ILS50 million loan from the selling party, and Yeinot Bitan invested an additional ILS70 million to renovate Kim'at Hinam's branches.
Mega acquisition
On June 30, 2015, it acquired Mega, one of the largest and oldest supermarket chains in Israel, active in city centers, for ILS455 million. The chain had had about 120 branches, bringing Yeinot Bitan's total to over 180, and making it the second-largest in Israel by number of branches. This purchase included Mega's Haredi-oriented chain, Zol BeShefa, later renamed Shuk Mehadrin.