YMI Jeans is an American company which manufactures denim jeans. The company is based in Los Angeles, and was founded in 2000 by David Vered, Michael Godigian and Moshe Zaga.[1]
In 2010, the company inaugurated its new headquarters and distribution center in Los Angeles.[2] In 2012, YMI began manufacturing levanta cola jeans, which enhance the buttocks. These are designed for Latina women, and are promoted with the slogan "Wanna Betta Butt?"[3] YMI also makes "Hyper Flex" jeans, "made out of high-stretch fabric for the athleisure market."[4] In 2016, YMI Jeans launched the WannaBettaShape to shape the waist and stomach.[5] In 2022, Hocus Pocus 2's Juju Brenner became the brand's new ambassador.[6]