YASA is a British manufacturer of electric motors and motor controllers for use in automotive and industrial applications.[1][2][3] The company was founded in 2009 by the CTO Dr Tim Woolmer who is also the holder of a number of related motor technology patents.[4] Although initial commercial adoption was in high-performance cars, markets for YASA e-motors and generators now include the off-road, marine, industrial and aerospace sectors.
History
YASA Limited (formerly YASA Motors Limited) was founded in September 2009 to commercialise a permanent-magnet axial-flux electric motor (YASA stands for Yokeless and Segmented Armature). The motor was developed for the Morgan LIFEcar in 2008 by Dr Malcolm McCulloch and Dr Tim Woolmer, then a PhD student, at the University of Oxford.[2]