Wicked Good Cupcakes is a Boston-based cupcake bakery that sells cupcakes in jars both in-store and online.
History
Wicked Good Cupcakes was formed by mother and daughter Tracey Noonan and Danielle Desroches.[1] After taking a cake decorating class, they began posting photos of their baking online.[1] Friends and family requested the product and Noonan and Descroches put the cupcakes in a jar in order to ship them. The company opened a store in 2011 in Cohasset.[1]
In 2011, someone with a Wicked Good Cupcake was stopped by the TSA in Boston.[2] The cupcake was confiscated due to the icing being considered more than the 3-ounce limit for liquids. The incident sparked an increase in sales and publicity for the company.[2]