What Every Woman Wants (sometimes abbreviated to WEWW, and later styled as What Everyone Wants) was a British chain of discount stores. In 1971, it was founded by Vera and Gerald Weisfeld in Glasgow, and became a national chain in 1990, after being sold by the Weisfelds for £50 million to Amber Day and later in 1997 to Brown & Jackson.[1]
History
Over 130 stores[2] were opened in Britain, in towns such as Blackburn, Leyland, Ormskirk, Hartlepool, and Swansea.[3] Openings for What Everyone Wants and Brunswick Shoes in Accrington were planned, but never happened. Their television commercials used the hook from the song by Status Quo of 1979, "Whatever You Want".[4]