Weebles are a range of children's roly-poly toys that was introduced in 1971[1] by the United States toy company Playskool, then a subsidiary of Milton Bradley Company. The toy brand is currently owned and marketed by Hasbro as part of the Playskool brand since 1984, when Hasbro acquired Milton Bradley.[2]
The Weebles are egg-shaped toys designed with a weighted bottom-center. When tilted, the center of mass is raised, and upon release, gravity returns the toy to its original upright position. Weebles have been designed with a variety of shapes, including some designed to look like people or animals.
The catchphrase "Weebles wobble, but they don't fall down" was used in advertising during their rise in popularity in the 1970s and during successive relaunches in the early 2000s. The line was coined by advertising executive J. Mitchell Reed in his Madison Ave Office.[3]