Warrior is a brand of athletic shoe from China, founded in Shanghai in 1927.[1] From the 60s to the early 80s it became a nationwide shoemaker in China.
Background
Founded in 1927, back then it was the first rubber shoes brand in China.[1] The trademark Huili was created by Yuan Shusen and registered in 1934.[2]
By the times of the Republic of China, Warrior was regarded as a high-end firm with innovative marketing campaigns.[3] With a retail price of 10 yuan, at a time when urban workers made 30 yuan a month, it was a very fashionable brand in the early days of the People's Republic of China.[3]