WWRS-TV (channel 52) is a religious television station licensed to Mayville, Wisconsin, United States, serving the Milwaukee and Madison areas as an owned-and-operated station of the Trinity Broadcasting Network (TBN). The station's transmitter is located in Hubbard. WWRS-TV's signal covers much of southeastern and south-central Wisconsin, along with extended cable coverage throughout the area.
History
The station was formerly owned by National Minority Television, a de facto subsidiary of TBN that was used by the network to circumvent the Federal Communications Commission (FCC)'s television station ownership restrictions. While TBN founder Paul Crouch was NMTV's president, one of its directors was African American and the other was Latino, which met the FCC's definition of a "minority-controlled" firm.[1] In mid-2008, the station and its NMTV sisters came directly under TBN ownership.
Like most TBN stations, there is no local contributions from WWRS outside passthrough of local Emergency Alert System weather warnings and missing person alerts. TBN typically buys full-power stations mainly to get must-carry status on area cable systems. Until the Main Studio rule in 2019 allowed the closure of local studios, WWRS carried FCC-required