Production
Raw's original set featured red, white, and blue ring-ropes, a blue ring-apron, blue steps, and a small stage made of neon light tubes. In 1995, the entrance way was changed to feature "Raw" in giant letters. Beginning on March 10, 1997, broadcasts of Raw were split into two hour-long blocks, each given its own name for television ratings purposes. The first hour was referred to as Raw Is War, and the second became known as War Zone. These changes were reflected in television listings and, beginning with the June 9, 1997, episode, by the show's on-screen graphics. War Zone initially opened with a repeat of the Raw intro, punctuated with the War Zone logo. On November 24, 1997, the hour received its own distinct opening video, a remixed version of the typical Raw opening.
In 1997, the WWF changed the color of the ring-ropes to red and began printing Raw Is War along the ring in reference to their rivalry with WCW. The stages was updated to feature a 70-foot tall large screen video wall known as the "TitanTron", which consisted of a projection screen with several metal stage trusses and a video projector. The set also initially featured curtains on each side with truss beams and lighting later bearing the "WWF Attitude" banner on the sides. By 1999, the WWF placed a "WWF.com: 'Download This!'" logo on the bottom of the TitanTron and added two vertical sides on the stage along with a USA Network logo on top of the TitanTron.
While episodes were primarily produced in and broadcast from the United States as well as Canada, the WWF began to tape a few episodes in Germany and South Africa in 1997,[44] and in the 21st century the company have expanded further and more frequently broadcast at arenas worldwide outside of the US and Canada.
Raw moved to TNN from USA beginning with the September 25, 2000 episode. The TNN network logo was added atop the TitanTron on the December 11, 2000 episode. Chyron graphics were added to the bottom beginning with the July 2, 2001 episode.
Beginning October 1, 2001, in direct response to the September 11 attacks, the first hour was referred to as Raw instead of Raw Is War, and the second hour was rebranded from the War Zone to the Raw Zone within the show's on-screen graphics. The Monday Night War had ended months earlier with the WWF's purchase of the competing WCW brand. Monday Nitro, which had once gone head-to-head with Raw, aired its final show in March. WWF announcers began generally referring to the entire two-hour block as Raw on-air. Raw updated to a new, industrial-inspired, parallelogram-shaped TitanTron in 2002. Ring apron lettering that had once born Raw Is War slogan was replaced with an advertisement for the WWF website. Around this time, black ring-ropes were occasionally used. Like the previous set, the TNN logo was relocated to the bottom side of the TitanTron. It was subsequently replaced by the Spike TV logo on August 11, 2003, upon network relaunch. During the July 25, 2005 broadcast of Raw in Cleveland, Ohio, a special stage design was built for the John Cena-Chris Jericho Battle of the Bands concert.
The 2002 set was designed by Production Designer Jason Robinson. It featured a larger TitanTron with dimensions of 55 feet wide by 25 feet tall. The expanded structure weighed about 4,000 pounds and requiring three 18,000-watt projector screens to power itself. According to Eric Bischoff on a 2003 episode of WWE Confidential, the show utilized 13 cameras at the time at a cost of $85,000.
On October 3, 2005, as Raw returned to USA Network, the 2002 set was retained but the beams and lighting on the sides were modified. The Spike TV logo was removed from the bottom side of the TitanTron. On October 9, 2006, the show debuted a new logo and opening intro featuring "...To Be Loved" by Papa Roach as its theme song. This logo and intro were retained until November 9, 2009, a period that also saw the changeover to broadcasting Raw in high-definition, which occurred on January 21, 2008.
From November 16, 2009, to July 16, 2012, the theme song for the Raw brand was "Burn It to the Ground" by Nickelback.[45] Prior to this, the theme song for Raw was "...To Be Loved" by Papa Roach, which had been used since October 9, 2006 and "Across The Nation" by The Union Underground which was used from April 1, 2002, to October 2, 2006. The rock and roll outro of "Thorn In Your Eye" featuring Scott Ian of Anthrax was the theme song from March 31, 1997, to March 25, 2002.
On May 17, 2012, WWE and USA Network announced that Raw would switch to a permanent three-hour format beginning with the 1,000th episode on July 23, 2012.[46] Since then, all three hours of the broadcast have been known solely as Raw, though they are still considered three separate programs for Nielsen ratings purposes (as indicated by the on-screen copyright notice shown near the end of each hour). In 2010, WWE retired the red ropes for Raw after thirteen years for an all white scheme, which in 2012 became standard for all WWE programming. In 2012, Raw updated their HD set.[47]
Beginning in mid-2014, this set would also be featured in pay-per-views. From late September through the end of October 2012, the middle rope at all WWE programming was changed to pink due to WWE's alliance with the Susan G. Komen organization for Breast Cancer Awareness Month.[48] This was repeated in 2013, from late September to early November, and it was repeated in 2014 from September 29. WWE is one of many organizations who provide financial contributions to the organization in addition to raising awareness among its staff and consumers.[49]
On August 18, 2014, Raw switched to a full 16:9 letterbox widescreen presentation, with a down-scaled version of the native HD feed on a 4:3 SD feed. In conjunction with this, Raw updated its graphics package, with the new WWE logo (first used with the WWE Network's launch in February) now on the lower-right corner of the screen, right next to the word, "Live". At this time, the new WWE logo began appearing on the ring's turnbuckle covers, and USA Network logo moved to the lower-left hand corner of the screen. Additionally, Raw's theme song ("The Night") was modified.
On March 23, 2015, WWE added a small LED board to the left side of the ring on Raw. This LED board was also used at WrestleMania 31. The LED board has since been featured on a sporadic basis, appearing in some weeks and being absent in others. On the 1,000th episode of Raw, "The Night" by Kromestatik debuted as the theme for Raw. "Energy" by Shinedown served as the secondary theme-song until August 18, 2014, when it was replaced with "Denial" by We Are Harlot.[50]
On the September 14, 2015 season premiere of Raw, the middle rope was colored gold. Throughout the month of October 2015, the program once again partnered with Susan G. Komen for the Cure to promote Breast Cancer Awareness Month, with various stage elements being made pink.[51] On the November 16, 2015, episode of Raw, WWE had a moment of silence for the victims of the terrorist attack in Paris, France, on November 13, 2015.[52] Another moment of silence was held months later in June for the victims of the Orlando nightclub shooting.
On July 25, 2016, the ropes returned to red, the announce table moved back to the top of the stage for the first time since 2005, and a new HD set and graphics were debuted. The new set was almost identical to the set used for SummerSlam 2012 and 2013. After some fans responded negatively to the redesign, the set was revamped four weeks later with a more elaborate and distinctive arrangement. The new set featured the absence of a traditional TitanTron, which had been part of the Raw staging since 1997. In its place was a curved LED banner with several rows of rectangle LED lights behind it. The new set also introduced LED floor panels on the entrance ramp along with LED ring posts. On the January 29, 2018 episode of Raw, new graphics and an updated logo were introduced, which lasted until September 23, 2019.[53] In September 2021, the ring-ropes changed color from red to white, which was also reflected on SmackDown. On November 22 of that year, an updated version of the 2019 logo was introduced, alongside new graphics. The theme song was changed to "Greatness" by Vo Williams, which remained its theme song until November 20, 2023, when it was changed to "Born to Be" by def rebel, the artist behind WWE's music input for its programming, which is performed by Supreme Madness. Bumper themes included "Survival", "Eye of an Warrior" and "Legacy".
In February 2022, Raw and NXT temporarily moved to Syfy in the United States due to USA Network broadcasting coverage of the 2022 Winter Olympics. A similar arrangement occurred in August 2024 for the 2024 Summer Olympics.
Theme music
- 1) A remixed version was released on August 18, 2014.
- 2) Bold song titles are currently being used as the opening theme.
