As a commercial station (2001–present)
In March 2001, LIN closed on its purchase of WNEQ-TV and converted it to a general entertainment independent station under the call sign WNLO, though it would not merge its transmitter facilities with new sister station WIVB until 2019, instead continuing to transmit from the WNED tower. In 2003, WNLO secured the UPN affiliation for the Buffalo market when the network's affiliation agreement with the weaker-rated WNGS (channel 67, now WBBZ-TV) expired. On cable in Toronto, WNLO was replaced with WTVS from Detroit in January 2001 when it relaunched as a commercial station. In 2005, Rogers submitted a successful request to the Canadian Radio-television and Telecommunications Commission (CRTC) to allow carriage of WNLO in Ontario. The station would not compete on advertising revenue from the Toronto area (as Rogers suggested with another Buffalo station it carried, WNYO-TV) and the signal was also available over-the-air in a good portion of the Golden Horseshoe of Southern Ontario.
On January 24, 2006, CBS Corporation and Time Warner announced the shutdown of both UPN and The WB effective that fall. In place of these two networks, a new "fifth" network—"The CW" (its name representing the first initials of parent companies C BS and W arner), jointly owned by both companies, would launch, with a lineup primarily featuring the most popular programs from both networks.[3][4][5] On February 22, News Corporation announced it would start up another new network called MyNetworkTV.[6][7] This new service, which would be a sister network to Fox, would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created in order to give UPN and WB stations that were not mentioned as becoming CW affiliates another option besides becoming an independent station, as well as to compete against The CW. In April, WNLO removed the UPN branding from its station logo following the lead of News Corporation's UPN affiliates. MyNetworkTV launched on September 5 on Sinclair Broadcast Group-owned WNYO-TV (channel 49), while WNLO became part of The CW upon its launch on September 18, 2006.
On November 2 of that year, WNLO began broadcasting CW network programming in high definition on its digital signal. Until this point, it was rebroadcasting WIVB-TV's high definition feed, because UPN had little to no HD programming to broadcast. On May 18, 2007, LIN TV announced the company was exploring strategic alternatives that could have resulted in its sale. In early July 2007, WNLO launched its own website; previously, the station's web page was merely a separate section within WIVB-TV's website.
On March 10, 2010, the station acquired a universal cable channel slot on Time Warner Cable systems throughout Western New York after years of being on different channels throughout the provider's service area. The station moved to channel 11 because Time Warner Cable ended a reserve for former channel 11 slot holder WNGS, which had been off the air for several months.[8] Most cable providers had previously placed WNLO on channel 9, which had to be cleared for the move of TWC's in-house cable-only news channel YNN Buffalo from cable channel 14, which had not been available to all of its subscribers.
On March 21, 2014, it was announced that Media General would acquire LIN.[9] The merger was completed on December 19, bringing WIVB-TV and WNLO under common ownership with ABC affiliate WTEN and under the same management as Fox affiliate WXXA-TV, both in Albany.[10]
On January 27, 2016, Media General announced that it had entered into a definite agreement to be acquired by Nexstar Broadcasting Group.[11][12]
Nexstar acquired Tegna—owner of WGRZ (channel 2)—in a deal announced in August 2025[13] and completed on March 19, 2026. The deal included approval for Nexstar to own three station licenses in markets such as Buffalo.[14]
