WMF (formerly known as Württembergische Metallwarenfabrik) is a German tableware manufacturer, founded in 1853 in Geislingen an der Steige.
History
WMF was originally called Metallwarenfabrik Straub & Schweizer and was opened as a metal repairing workshop. Through mergers and acquisitions, by 1900 they were the world's largest producer and exporter of household metalware, mainly in the Jugendstil, or Art Nouveau style, designed in the WMF Art Studio under Albert Mayer, sculptor and designer, who was director from 1884 to 1914.
WMF has been operating under the name WMF GmbH since July 1, 2012 – and no longer under WMF Group GmbH. Since 2016, the company has been part of the French Groupe SEB. The simpler name, WMF fits smoothly into the group structure while retaining its roots as a premium manufacturer within the group. The change is visible in the new corporate logo: this focuses on the WMF brand logo and visually creates a direct link to Groupe SEB. WMF also takes the new name as an opportunity to change the address at its headquarters in Geislingen. Thus, the previously known address "Eberhardstraße 35" became "WMF Platz 1".
In 1880 after Metallwarenfabrik Straub & Schweizer merged with another German company, it was renamed as the Württembergische Metallwarenfabrik. WMF acquired the Polish metalware factory Plewkiewicz in Warsaw in 1886, which then became a subsidiary of WMF around 1900. During this period, the WMF employed over 3500 people. In 1890 they acquired the Kunstanstalt für Galvanoplastik München, which specialized in electrotyping and electroforming of statues and statuettes for buildings, fountains, tombstones, and gardens; this became the Abteilung für Galvanoplastik (Galvanoplastic Division) of WMF.[2]