WLOV-TV (channel 27) is a television station licensed to West Point, Mississippi, United States, serving as the CW+ affiliate for the Columbus–Tupelo market. It is owned by Coastal Television Broadcasting Company, which maintains a shared services agreement (SSA) with Morris Multimedia, owner of Columbus-licensed CBS/Fox/MyNetworkTV affiliate WCBI-TV (channel 4), for the provision of certain services. The two stations share studios on 5th Street South in Downtown Columbus; WLOV-TV's transmitter is located in Woodland, Mississippi.
History
The station signed on as WVSB-TV on May 29, 1983, as the third commercial station in the market. It was supposed to launch on May 1, but equipment and weather delays pushed the date back. Originally owned by Venture Systems and airing an analog signal on UHF channel 27, WVSB immediately became a full ABC affiliate. Previously, WTVA (channel 9), a primary