Community ownership
As the 1970s progressed, the Jefferson County school system cut back on its use of instructional television over WKPC-TV. In 1975, a regional chamber of commerce task force recommended that operation of the station be transferred to a nonprofit community group;[8] the next year, the school board contemplated selling the station but opted instead to keep it.[9] The board's decision not to sell prompted a competing applicant, Metropolitan Louisville Public Television, Inc. (MLPTV), to file for channel 15 as well, mutually exclusive with a renewal for WKPC-TV.
In late 1980, a new corporation, Fifteen Telecommunications, Inc., was formed among three factions that had sought control of the station and with the blessing of MLPTV, which promised to drop its license challenge if the school board transferred the license to Fifteen.[10] The school board relinquished control of WKPC-TV in 1981.
The new licensee had a tall task ahead. The station had accrued enough problems that PBS, in an unusual occurrence, went so far as to convene a special task force in Louisville to sort them out; the task force recommended the station shed its "elitist and remote" image, increase its income to bolster its finances, and attract new viewers.[11] A new general manager, John-Robert Curtin, was hired in late 1982 from KYVE-TV in Yakima, Washington, which had similarly split from a school board to become a community-organized station; he succeeded the station's original manager, Jerry Weaver, who had served under three different license-holders.[12] Curtin cut more than half the staff and began to try and turn around the station, which had heavily borrowed funds to just stay in operation.[13]
The new leadership also attempted to resolve a problem that had been present for nearly 15 years in the form of the duplication of certain PBS programs with KET.[14] Despite an early deal, the two public television entities could not reach an arrangement, and the problem persisted.[15]
By the late 1980s, WKPC had turned itself around enough that it had outgrown the studio built for it nearly 20 years prior by the Jefferson County school board.[16] However, the mid-1990s saw a rapid reversal of fortunes, largely due to Fifteen Telecommunications' attempts to build on that momentum of success. The station moved into a former General Electric facility not far from its previous studios, borrowing $2.1 million to make the purchase; it also sprouted a string of for-profit subsidiaries, such as Team One, which provided production and teleconferencing services.[17] However, the new ventures, designed to brace for potential cuts to federal support of public broadcasting, caused expenses to soar, and the station was unable to attract tenants to fill the rest of the 103000 ft2 building. By late 1996, WKPC-TV had accrued $4 million in debts. Tom Dorsey, television and radio writer for The Courier-Journal, noted that "it was always too busy paying the bills to do much local programming".
