WHPM-LD (channel 23) is a low-power television station in Hattiesburg, Mississippi, United States, affiliated with the Fox network and owned by Waypoint Media. The station's studios are located on Mayfair Road in Hattiesburg, and its transmitter is located on Old Highway 11/Norton Road in unincorporated Lamar County south of US 98.
History
The station signed on June 15, 2005, as WHPM-LP carrying religious programming on analog UHF channel 30. It shut-down that signal and switched to digital channel 23 in 2009. However, the station would not switch its call sign to reflect the change until October 7, 2011, when it adopted WHPM-LD. It became the market's first locally based Fox affiliate on October 13, 2011. Until this point, the network was available off-air and on cable through WXXV-TV in Gulfport. That outlet strategically located its broadcast tower and designed a directional antenna pattern to enable the station to cover the Gulf Coast and Pine Belt regions of the state.[2][3]