News operation
WCMH presently broadcasts 49 hours of locally produced newscasts each week (with eight hours each weekday, five hours on Saturdays and four hours on Sundays); in regards to the number of hours devoted to news programming, it is the highest local newscast output among the Columbus market's television stations on an individual basis, though WSYX currently broadcasts 63 1/2 hours of local newscasts per week on both its main signal and WSYX-DT3.
For most of its history, WLWC/WCMH-TV has been second in the Columbus ratings, except for the station's 11 p.m. news, which occasionally beats market leader WBNS-TV, though since WBNS-TV's sale to Tegna, Inc. in 2019, WCMH has been second behind WSYX, with WBNS-TV's ratings having plummeted.[16] Typical with Nexstar-owned stations, WCMH-TV generally carries a straight newscast with emphasis on local coverage; WBNS-TV drifted away from such coverage and more towards lifestyle news under Tegna ownership while WSYX has long favored a more activist-style approach. Channel 4 has also emphasized community involvement and reporters with local roots such as current evening anchor Kerry Charles, a native of Columbus's Linden neighborhood.
From 1957 to 1980 Hugh DeMoss anchored channel 4's evening newscasts, called The DeMoss Report; following the sale of the station to Outlet, the broadcasts were rebranded as NewsWatch 4. During the late 70s into the early 80s, the station languished in third place. But channel 4's fortunes began to change when, in 1983, the station hired veteran news anchor Doug Adair and his then-wife, reporter Mona Scott, from WKYC-TV in Cleveland as the station's main anchoring team. They continued the "happy talk" format as well as launching the 5:30 p.m. newscast. WCMH began a slow rise that would result in the station overcoming WBNS to reach number-one in the market, and in the process, the mid-1980s NewsWatch 4 team of Adair, Scott, meteorologist Jym Ganahl (with the station from 1979 until retiring in September 2016), and sportscaster Jimmy Crum (who joined the station shortly after its 1949 debut) became the most popular anchor team in Columbus television history. This also coincided with NBC's becoming the number one network during that time, including airing the Columbus-based sitcom Family Ties that would serve as the breakout vehicle for actor Michael J. Fox.
The 1990s brought changes to the normally stable WCMH-TV. In 1990, personal reasons forced Mona Scott to leave channel 4, and she was replaced at the anchor desk by Angela Pace. Pace would leave for WBNS-TV in 1992, and Doug Adair and Jimmy Crum both retired in 1994. WCMH's new anchoring team featured Colleen Marshall, who had been a reporter for the station since the mid-1980s; and Cabot Rea, a former weekend sports anchor and weekday features reporter. The pair helmed WCMH-TV's evening newscasts until Rea's retirement on December 18, 2015. Marshall and Rea worked together overall for 23 years, the longest tenured co-anchoring team in Columbus television history.
The changes resulted in an earlier audience fall-off, but channel 4 once again passed WBNS-TV for the overall lead for a time in the late 1990s and early 2000s, and often won 11 p.m. news ratings over WBNS (due to NBC winning prime time and late night ratings over CBS during those years). For much of the first decade of the new millennium, WCMH also won the morning news race, but the numbers dropped precipitously after the broadcast moved into NBC 4 on the Square, a downtown studio facility located on Broad and High streets, in 2008.
On January 4, 2008, WCMH became the second major Columbus station to begin broadcasting local newscasts in high definition. Prior to the opening of NBC 4 on the Square on May 27, channel 4 had planned to move its entire news operation to that facility. However, when those plans fell through, WCMH's main studio was upgraded to high definition. (Ultimately, NBC 4 on the Square was used only for some of the station's weekday morning shows.) Like most other stations with high-definition newscasts, WCMH relied mostly on upconverted 16:9 widescreen standard definition footage for its remote field reports until the summer of 2014 where all remote field operations were upgrade to 16:9 1080i HD. On May 11, 2011, NBC 4 on the Square came to an end due to dismal ratings (it has remained a distant second to WBNS-TV on weekday mornings ever since NBC4 on the Square was founded), with the morning newscast productions returning to the main WCMH facility full-time, and the downtown space was soon leased to WBNS-TV.[17]
In January 2011, the station debuted a new rounded logo and new image promos emphasizing its long-time personalities and community involvement.
Notable current on-air staff
- Monica Day – morning news anchor of NBC 4 Today from 4 to 7 a.m.
Notable alumni
- Doug Adair (anchor, 1983–1994)
- Leon Bibb
- Diann Burns
- Nick Clooney – host of The Nick Clooney Show
- Bill Hindman – news anchor
- Brad Johansen – Midday (11 a.m.–12:30 p.m.) and 4 p.m. anchor (2020–2023)
- Robin Meade
- Larry Mendte
- Erin Moriarty
- Cabot Rea
