WBUP (channel 10) is a television station licensed to Ishpeming, Michigan, United States, serving as the ABC affiliate for the Central and Western Upper Peninsula of Michigan. It is owned by Morgan Murphy Media alongside Calumet-licensed CW+ affiliate WBKP (channel 5); Morgan Murphy also provides services to WJMN-TV (channel 3) through joint sales and shared services agreements (JSA/SSA) with owner Sullivan's Landing, LLC. The three stations share studios on Wright Street in west Marquette; WBUP's transmitter is located south of Ely Township in unincorporated Marquette County.
Since WBUP cannot be seen over-the-air in the Keweenaw Peninsula, it is simulcast on WBKP's second digital subchannel (5.2) from a transmitter on Tolonen Hill near Painesdale of Adams Township. In turn, WBKP's first subchannel (The CW) is carried on WBUP-DT2. Since the merger of the three stations, WJMN has also simulcast WBUP and WBKP on its first and second digital subchannels, giving it UHF coverage in the eastern Upper Peninsula and Escanaba.