WAKA (TV)

WAKA (channel 8) is a television station licensed to Selma, Alabama, United States, serving as the CBS affiliate for the Montgomery area. It is owned by Bahakel Communications alongside Tuskegee-licensed CW+ affiliate WBMM (channel 22); Bahakel also provides certain services to ABC affiliate WNCF (channel 32) under a shared services agreement (SSA) with SagamoreHill Broadcasting. The three stations share studios on Harrison Road in north Montgomery; WAKA's transmitter is located in Gordonville, Alabama, which is about halfway between Montgomery and Selma.

History

Early years

Channel 8 debuted on March 17, 1960, as WSLA (call letters representing Selma). The station was originally owned by the Brennan family and their company, Deep South Broadcasting, along with WBAM radio in Montgomery (740 AM, now WMSP), and broadcast from a converted home in Selma with the studio located in the garage. Deep South originally sought the WBAM-TV call letters for channel 8.

Fighting for more power

For over 30 years, channel 8's various owners attempted to substantially increase its power and thus expand its viewing area. Selma was just barely large enough for a full-fledged television station, and the only way the station could be profitable would be if it operated from a transmitter powerful enough to reach Montgomery. In May 1954, three months after the Brennans received the original construction permit, they filed to replace its rather spartan facility in Selma with a 1,750 ft tower just north of Prattville, later amended to a site near Strata in southern Montgomery County. It would operate with an effective radiated power of 316,000 watts, the allowed for a high-band VHF station. The proceeding saw arguments from WCOV-TV, which feared that WSLA's move would jeopardize the development of UHF in Montgomery (and put its own CBS affiliation in jeopardy) and WSFA, but it was ultimately a defect in the proposed tower plan that prompted the FCC to deny the application in September 1958.[10]

By this time, the channel 8 allocation in Selma had caught the attention of Post Stations, the broadcasting division of The Washington Post. In the late 1950s, in an effort to maximize the 12 VHF channels available, the FCC proposed relaxing its mileage separation rules for these channels. The separations were proposed to be decreased only a few miles to minimize interference; however, the channel 8 frequency at Selma would be one of a handful of channels that could fall under this action. Had the proposal been implemented, the channel 8 license would have been moved to Birmingham (Channel 8 at Nashville, then occupied by WSIX-TV, under 10 mi too close to Birmingham according to established FCC interference separation rules, had prevented this in the past). The Post made it clear that it would like to move the channel 8 allocation to Birmingham.

Meanwhile, the Brennans seemed to have no immediate plans to activate channel 8 at Selma. However, when the FCC rejected its application for a tower closer to Montgomery, Deep South went on the air anyway from its originally-specified facilities in Selma about eight months afterward, presumably fearing it would lose the license otherwise. Later, Deep South applied to build a 2000 ft tower in West Blocton that could serve Birmingham, Tuscaloosa, and Selma. This request also failed after two other UHF stations—WCFT (now WSES) in Tuscaloosa and WBMG (now WIAT) in Birmingham—objected out of concerns for fostering UHF's growth. WCFT and WBMG had construction permits to build new towers, but stated they would not do so if channel 8 was granted a tower at West Blocton.

In 1976, Grisham filed once more for an application to build a maximum-powered site, this time from a tall tower near Lowndesboro; it could not build a taller tower in Selma or anywhere else in Dallas County because of existing flight patterns. WCOV fought again, this time suggesting the de-intermixture of the Selma and Montgomery markets to make all stations UHF; in 1978, it proposed moving channel 8 to Tuscaloosa for educational use and channel 12 to Columbus,[11] with WSFA being reassigned channel 45.[12] The FCC denied the WCOV proposal in May 1980.[13] In July, it then proceeded to approve the WSLA application.[14] Appeals from WCOV and WKAB dragged on for several more years[15] until final approval from the FCC was granted in 1983[16] and a federal appeals court denied further pleas from the UHF stations the next year.[17]

Moving into Montgomery

As planning began on expanded WSLA facilities, nature took aim at the existing channel 8 tower. On May 3, 1984, a tornado toppled the mast, sending its base crashing into the trailer that housed the station's news department. There were no injuries, and the transmitter was not damaged,[18] allowing the station to return to the air within weeks.

The Dallas County Commission approved the tower in September, clearing the final hurdle to allow construction to begin.[19] At the same time, to avoid confusion with WSFA in preparation for the move, WSLA changed its call letters to WAKA—unofficially claimed to stand for "We Are Kicking Ass"—on October 29 and began its $4 million facilities improvement program. The following April, WAKA activated its new 1,684 ft tower in Gordonville. It now claimed to have the largest coverage area in the entire state of Alabama, with at least secondary coverage from the fringes of the Birmingham and Tuscaloosa suburbs to the Florida Panhandle and Wiregrass Region to the southeast.

The move-in also brought a new owner. In November 1984, Bahakel Communications, owner of WKAB, announced plans to buy WAKA and sell off the Montgomery UHF station.[20] The Bahakel acquisition immediately sparked speculation about a potential affiliation shuffle in the Montgomery market, with rumors of ABC making the move to WAKA.[21] In June, WCOV officials said that, for "business reasons", CBS had pulled its affiliation from channel 20, effective in March 1986, even though CBS had earlier stated it had no such intentions;[22] additionally, Bahakel's contract with the buyer of WKAB had stipulated that Bahakel maintain CBS affiliation for WAKA for at least two years. The sale of WCOV to Woods Communications brought forward the switch to January 1, 1986.[23]

That February, WAKA's revamped local news department debuted from a new studio on East Boulevard in Montgomery.[24] For a time, newscasts were split between the Selma and Montgomery studios. Before the end of the 1980s, channel 8 moved its entire operation to Montgomery. However, the station maintains a West Alabama news bureau in Selma.

On July 7, 2011, WAKA announced ambitious plans to purchase WBMM and operate a shared services agreement with WNCF. The plans called for merging all three stations' operations at a new, ultra-modern, HD-ready facility at WNCF's studios. Bahakel was WNCF's founding owner and sold it in 1985 in order to buy WAKA, but retained ownership of the Harrison Road facility, leasing it to channel 32's various owners over the years. WAKA's original Montgomery studio had long been hampered by its location close to downtown, which limited its ability to expand.[25] WAKA moved its operations to WNCF's facility in 2012.

News operation

Soon after becoming Montgomery's sole CBS affiliate, WAKA shot to second place in the ratings. It has remained a solid, if usually distant, runner-up to long-dominant WSFA ever since.

In the past several years in order to become more competitive in the ratings, WAKA expanded its news department with additional personnel, outlying bureaus, and more newscasts. It operates two outlying news bureaus with live broadcasting capability—the West Alabama Newsroom in Selma (on Landline Road/SR 22 Truck/SR 219) and the South Alabama Newsroom in Greenville. Recently, a third bureau was established in Troy ("The Troy Newsroom"). Those additions along with improved production values helped WAKA maintain its runner-up position in the market. In the July 2011 ratings, WAKA's weekday noon and weekend show at 10 out-rated WSFA in key demographic areas.

In January 2007, WBMM (then separately owned by SagamoreHill Broadcasting) entered into a news share agreement with WAKA allowing the big three affiliate to produce the market's first prime time newscast on the CW outlet. Known as CW News at Nine, the weeknight-only broadcast could be seen for thirty minutes and originated from WAKA's studios featuring most of its on-air personnel. WBMM would begin to have competition to the outsourced broadcast on January 7, 2008, after Fox affiliate WCOV-TV entered into a news share arrangement with NBC outlet WSFA.

That agreement resulted in Montgomery's second prime time newscast at 9 which was only initially seen on weeknights for 35 minutes (a weekend half-hour edition would begin in Summer 2008). On April 16, 2010, WNCF expanded its partnership with the Independent News Network (INN) and launched a half-hour weeknight newscast at 9 on WBMM airing in high definition. As a result, that outlet terminated the outsourcing arrangement with WAKA.

After WCOV's contract with WSFA expired at the end of 2010, the Fox station entered into another news outsourcing agreement with WAKA to produce a nightly prime time broadcast known as WCOV News at 9. This second incarnation of a WAKA-sponsored newscast in prime time features a music theme and graphics package modified from original use on Fox owned-and-operated stations. WCOV News at 9 can be seen from WAKA's primary set at its facility except with separate duratrans indicating the Fox-branded show. Meanwhile, on January 1, 2011, WSFA transitioned its prime-time show to its second digital subchannel (currently affiliated with Bounce TV) resulting in three options for newscasts at 9. At some point in Summer 2012, WNCF and WBMM terminated their newscast outsourcing agreement with Independent News Network in preparation for local news production duties to be assumed by WAKA. Unlike most CBS affiliates, WAKA did not air a full two-hour weekday morning show until late-October 2012. Rather, it presented a ninety-minute block beginning at 5:30.[27] Despite the merger with WNCF, WAKA's 9 p.m. newscast remains on WCOV due to that station's stronger Fox lead-in, rather than the smaller lead-in offered by WNCF-DT2's CW programming.

WAKA and WNCF officially debuted their combined local news operation on February 2, 2013. Based out of what was formerly WNCF's studios on Harrison Road, a newly expanded high definition-ready facility features state-of-the-art production capabilities which has allowed WAKA to finally offer local news in high definition. The broadcasts on WAKA and WNCF are known on air as Alabama News Network and shows are simulcasted between the CBS and ABC affiliates on weekday mornings, weeknights at 10, and weekends. The latter two time slots can feature a delay or preemption on one network if national programming runs into them.

WAKA airs its own weekday noon broadcast as well as separate newscasts weeknights at 5 and 6. In addition, WNCF has its own local show weeknights at 5:30 while WAKA offers the CBS Evening News. As a result, the ABC outlet airs World News Tonight weeknights at 6 from a second feed offered by the network (live if significant changes have occurred since the 5:30 feed; otherwise on a delay).

callsign	WAKA
city	Selma, Alabama
branding	WAKA Channel 8; Action 8 News
digital	25 (UHF)
virtual	8
affiliations	8.1: CBS for others, see
country	United States
airdate	March 17, 1960
location	Selma–Montgomery, Alabama
callsign meaning	"We Always Know Alabama"
former callsigns	WSLA (1960–1984)
former channel numbers	Analog: 8 (VHF, 1960–2008) Digital: 55 (UHF, 1999–2008), 42 (UHF, 2008–2019)
owner	Bahakel Communications
licensee	Alabama Broadcasting Partners
sister stations	WBMM, WNCF
former affiliations	Independent (1960) ABC (1960–1968) Dark (1968–1973)
erp	944 kW
haat	495 m
facility id	701
coordinates	32.14942°N, -86.7785°W
licensing authority	FCC
website	https://www.waka.com/

History

Early years

1968 fire and rebuilding

Fighting for more power

Moving into Montgomery

Programming

News operation

Technical information

Subchannels

Analog-to-digital conversion

External links

References