Vodka Cruiser is a line of brightly coloured vodka-based alcoholic beverages primarily sold in Australia and New Zealand. Sometimes described as an alcopop, this premixed drink is available in seventeen flavours, including guava, lemon, lime, passion fruit, pineapple, raspberry, and other flavours depending on location. The product originates from New Zealand, and is produced by Asahi Beverages, formerly known as Independent Liquor.[2]
Vodka Cruisers normally come in 275 ml (9.3 oz) bottles, so each bottle contains slightly less alcohol than a standard shot. In 2022, Asahi Australia launched a range of limited-edition 3.1L "Double Magnum" sized bottles, containing the volume of roughly 11 regular cruisers, which could be won in a giveaway to celebrate the brand's 21st birthday.[3]
Varieties
In late 2003, Independent Liquor introduced a "Cruiser Black" range, containing a higher alcohol volume than standard varieties. In New Zealand, Vodka Cruisers are also available in a 7% alcohol, premium formulation sold in cardboard packages containing 12 cans of 250 ml each. According to the package labelling, each can has an alcohol content equivalent to 1.6 standard drinks, though the New Zealand definition of a standard drink would place one can at 1.75 standard drinks.