Vitalite is a sunflower oil–based spread, produced by Dairy Crest in Kirkby, Merseyside.
It began in 1983, being made by Kraft General Foods. In July 1996, it was bought by St Ivel, who were then bought by Dairy Crest in November 2002.[1] In 2008, it was relaunched as a dairy-free spread, making it suitable for vegans.
Advertising
A famous advertising campaign began in the United Kingdom during the 1980s, featured dancing sunflowers and a singing sun, with a parody of the song "Israelites" by Desmond Dekker. This campaign ran until 1994.[2] One of several versions of the parody lyrics began:[3]
- "Wake up in the morning wantin' some breakfast. What sunflower spread do I lay on my bread? Ohhh, Ohhh, Vitalite."
External links
- Vitalite dairy free spread – official site
- Vitalite advert on YouTube
References
- Unigate spreads its yellow fat interests marketingweek.com, 19 July 1996, retrieved 1 August 2018^
- Vitalite 80s advert YouTube, 2012-08-06, retrieved 2013-08-31^
- Vitalite sunflower adverts YouTube, 5 September 2013, retrieved 2023-05-13