Background
From 2005 to 2008, Fone Zone continued to expand and diversify through acquisitions, purchasing Telstra dealer, One Zero Communications[6] in 2005, and Apple reseller, Next Byte in 2007.[7] In 2008, the company officially changed its name to Vita Group Limited.[8]
In 2009, after nearly 15 years as a Telstra Licensed Dealer, Vita Group signed a Dealer and Master Licence Agreement with Telstra, which saw Vita acquire 100 Telstra branded stores.[9]
Vita Group continued to expand from 2010 to 2015, entering the information and communication technology (ICT) sector through acquiring Camelon IT,[10] which it later rebranded to Vita Enterprise Solutions.[11]
By mid-2015, the company had nearly 150 points of presence across Australia, including 100 Telstra licensed stores, 16 Telstra Business Centres, five Fone Zone outlets, 16 One Zero stores and 12 Next Byte stores.[12]
In December 2015, Vita Group made the decision to close its Next Byte brand.[13]
In 2016, the company announced the extension of its Telstra Dealer and Master Lincence Agreement to 2020.[14]
The following year, Vita Group further diversified, expanding into the non-invasive medical aesthetics sector by acquiring Clear Complexions.[15] In 2018, the group added to its portfolio in this market by acquiring Artisan Cosmetic & Rejuvenation Clinic, Fortitude Valley[16] and by launching its own premium medical aesthetics brand, Artisan Aesthetic Clinics.[17]
Vita Group had more than 130 points of presence across Australia, consisting of Telstra Licensed Stores, Telstra Business Centres, and Fone Zone outlets.[18] The company also operates the brands, Sprout,[19] Artisan Aesthetic Clinics, and Vita Enterprise Solutions.
It was delisted from the Australian Securities Exchange in June 2023 after being taken over by Practice Management Pty Ltd.[20]
