Virgin Hotels is a brand of hotels created by Sir Richard Branson's Virgin Group, launched in 2010.[2]
History
In October 2011 Virgin Hotels bought the 27-story Old Dearborn Bank Building in the Loop area of Chicago for $14.8 million from Urban Street Group LLC.[3] On January 15, 2015, the first Virgin Hotel opened.[4] In February 2019, Virgin Hotels opened at its second location in San Francisco, CA on 4th street, near to Yerba Buena Gardens. One element of Virgin Hotels' business plan was to acquire distressed properties in North America cheaply during the property downturn, but banks decided to hold distressed real-estate assets until the market for them rebounded rather than sell them so the company fell well behind its planned timetable.[5]