History
Victory Liner's beginnings trace back from the years of Japanese occupation in the country. Jose I. Hernandez, a mechanic from Macabebe, Pampanga, collected bits and pieces of machinery, metals and spare parts from abandoned United States Armed Forces vehicles, intending to build a delivery truck from scratch for his family's resale business of rice, corn, vegetables and their home-made laundry soap. Upon completion of the truck, he was surprised to see that what he envisioned to be a delivery truck turned out to be more like a bus.[6]
On October 15, 1945, Mr. Hernandez's first bus plied the Manila–Olongapo–Manila line. He was the driver and Leonardo D. Trinidad (a brother-in-law) was his conductor.[7] Later on, the Hernandezes incorporated the business and Victory Liner became one of the main transport modes to shuttle passengers and goods to and from Manila and the provinces of Bulacan, Pampanga, Bataan, Zambales, Pangasinan, La Union, Tarlac, Benguet, Nueva Ecija, Nueva Vizcaya, Isabela, Cagayan, Apayao, and Kalinga.[8]
In 2007, Victory Liner introduced its deluxe class (later first class) for its Baguio and Cagayan Valley services.[9] The company was eventually passed on to the son of Jose Hernandez, Johnny Hernandez.[10]
In 2011, Victory Liner initially equipped 50 air-conditioned buses with Sun Cellular Wireless Broadband to allow passengers with Wi-Fi-capable devices to log on to the Internet.[11]
In April 2012, Victory Liner partnered with AirAsia Philippines to provide shuttle service for inbound and outbound passengers of Clark International Airport.[12]
In August 2023, Victory Liner classified its bus services as "Express" (via Expressway) and "Inner Cities" (via provincial towns) to make simplified travel choices for the passengers.[13]
On October 13, 2023, during the 78th anniversary event of Victory Liner, the bus company launched its Royal Class sleeper bus for its Baguio, Tabuk, and Tuguegarao services. The new buses were manufactured by Volvo, with Thaco assmebling the structural body.[14] The videos of the sleeper buses went viral on social media, causing some Royal Class trips to be sold out due to popular demand. Passenger services of the Royal Class sleeper buses begun on October 23.[15] As part of the anniversary, Victory Liner also restored its "Jardinera" vintage bus. The type, which was the very first bus that plied the Manila–Olongapo route in 1945,[16] embarked on a "Nostalgia Ride" tour around several tourist spots in Baguio.[17]
In November 2024, in its vision of carbon-neutral sustainable transport, VLI launched the country's first two electric buses (Quezon City–San Fernando route). The 65 passengers Higer Buses have each 485 kWh battery for 350 to 400 kilometers journey.[18]