vbeauté was founded by Julie Macklowe to provide women with Swiss made anti-age skincare products. vbeauté is a skin care line based on advanced botanical technology using plant stem cell complexes. Macklowe launched vbeauté on November 1, 2011.[1] vbeauté's range of products include: peptide-based anti-aging face and eye serums, moisturizers, eye cream, sunscreen, and a face cleanser and exfoliator.[2][3][4] vbeauté’s key ingredient in all of their products is Swiss Alpine Rose, a cold-resistant plant from the Swiss Alps. Together, along with several other botanical ingredients, these plant extracts combine to form a complex compound which has anti-aging and protective properties. All vbeauté products are formulated in Switzerland, free of fragrance and parabens, and dermatologist and allergy tested.[5]