Vanish is a brand of stain removing products owned by the Anglo-Dutch company Reckitt Benckiser and sold in Australia, India, Spain, Poland, Indonesia, Russia, South Africa, Latin America and other countries.[1]
History
Most Vanish products are designed for removing stains from clothing, with some for removing stains from carpets and upholstery.
In Australia, Vanish has replaced "Preen" in media advertising voiceovers as the name for the pre-treat clothing stain remover, although "Vanish Preen" and "Vanish Napisan" continue to appear as sub-brands. Vanish's marketing slogan, as of January 2011, is "Trust Pink, Forget Stains".[2]
Vanish is the global stain-remover market leader in the fabric-treatment category, which is sold in more than 60 countries across the globe. Vanish started as a stain-removing laundry product launched around 1983 by a small Scottish company called Projectina Co Ltd, established by Robert G. Macfarlane in Skelmorlie, Scotland.