The Val Morgan Group, formerly known as Val Morgan Cinema Advertisers, is an Australian advertising company first established in 1894. The company primarily specialises in cinema advertising, having worked with major Australian cinema chains including Hoyts, Event Cinemas and Village Cinemas.[1] The company was acquired by the Hoyts Group in 2004.[2]
Val Morgan Outdoor (VMO) operates advertising screens in shopping centres, gyms, service stations and office towers, as well as outdoor digital billboards. Val Morgan previously operated the Australian versions of media websites PopSugar, Thrillist, BuzzFeed, and Fandom through Val Morgan Digital,[3] which also owned media website The Latch.