Collections
The Naked Collection was released initially with the Naked Palette, a set of 12 full-size eyeshadows in neutral, matte, and metallic earth tones and an eyeshadow brush from the company's signature synthetic brushes.[19]
The collection later expanded to include other eyeshadow palettes like Naked Basics, Naked 2,[20] Naked2 Basics,[21] Naked 3,[22] Naked Smoky,[23] Naked Ultimate Basics,[24] Naked Heat, Naked Heat Petite, Naked Cherry, Naked Reloaded, Naked Honey, Naked Ultraviolet, Naked Cyber, Naked Metal Mania and Naked Wild West.[25] The collection also offers mini eyeshadow palettes like Naked Half-Baked, Naked Sin, and NakedFoxy. A sub-collection of the original Naked collection, Naked Complexion,[26] includes other skin products like foundations, concealers, blushes, highlighters, bronzers and makeup tools to accompany them.
Urban Decay also features collections from collaborations with celebrities like Gwen Stefani.[27] The collaboration with Stefani is part of a larger female-empowerment initiative, The Ultraviolet Edge, that Urban Decay launched in order to reach a goal of donating $750,000 to organizations that benefit women in 2016.[27]
In 2018 Urban Decay collaborated with beauty influencer Kristen Leanne, an advocate for cruelty-free cosmetics, to launch the UD × Kristen Leanne collection. The collection included two eyeshadow palettes, a single eyeshadow, lipsticks and a face palette.[28]
The company also released two limited-edition eyeshadow palettes inspired by the live-action Disney films Alice in Wonderland and Alice Through the Looking Glass.[29]
In early 2017, Urban Decay announced its Vice liquid lipstick collection would be released.[30] The name of Vice became a real business card of this brand after they introduced their lipstick palette. In their Revolution lip gloss series, tone with this name became the most popular out of the whole lineup.[31]
