University Games Corporation is an American game company, based in San Francisco, California.[1]
The company was founded on April 1, 1985, by Alva Robert (Bob) Moog and Cris Lehman. It has developed and manufactured over 500 games since.
The first product released by the company was Murder Mystery Party, and it generated $385,000 in 1985. In 1986 and 1987, the company expanded its product line by adding more games including Twenty Questions. Twenty Questions (invented by Bob Moog and Scott Mednick) became the flagship game for University Games in the 1980s and early 1990s. It led to the company's first licensing deals with Pressman Toy acquiring US and Canada rights and Milton Bradley UK (a division of Hasbro) acquiring European rights to the game.
University Games has six US divisions: University Games (board games), Great Explorations (novelties/science and learning/glow in the dark products), BePuzzled (puzzles), Front Porch Classics, UCreate and Spinner Books (books that you read and play). A seventh division, Colorforms[2] (travel, floor puzzles/vinyl stick-on play sets, board games), was sold in September 2014 to Out of the Blue Enterprises.[3]