Univerexport is the largest domestically owned retail chain in Serbia. It was founded on September 25, 1990. Univerexport has a sales network that currently consists of over 200 retail stores.
History
Univerexport is one of the leading domestic retail chains. It was founded by Bogdan Rodić on September 25, 1990, and the company initially dealt exclusively with the import of consumer goods. At that time, Univerexport was a family business with four employees. In 1991, the development of the great giant began, from the opening of a warehouse for storage purposes, on Bajči Žilinski Street in Novi Sad, through the opening of the first wholesale and the first store.[1]
In 1995, Univerexport launched its own bakery production. In 2007, it became the majority owner of AD Bačka, a domestic meat production farm. In 2014, Univerexport also launched its own organic production under the Organa brand. Today, Univerexport has more than 600 branded products, the Elakolije online service, and its domestic farm Bačka. In 2010, Univerexport opened its first store in Belgrade, and today it operates throughout Serbia.
Business
Over the past 35 years, Univerexport has grown into one of the leading domestic trading companies in the field of wholesale and retail trade of consumer goods. Univerexport currently operates through several sales formats: wholesale, supermarkets, markets, mini-markets, online shopping.
In addition to its core business, Univerexport also produces its own domestic and organic products, such as Bačka fresh meat and meat delicacies, prosciutto and wines from the Vučurević household, as well as organic products of the Organa brand.
Trademark