ULTIMA II (cosmetics line) is a US-based cosmetics and skin care brand owned by Revlon. On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy.[1]
History
The "Ultima" name was originally coined by Bea Castle, the highest placed female executive working for Revlon at the time, for a new moisturising cream - "ULTIMA, The Precious Cream".[2] Following on from the success of the moisturiser, Revlon founder Charles Revson created the Charles Revson Inc. company in 1962 as the vehicle for his new top-of-the-range line: Ultima II.[3] Revson claimed it was his favorite and most personal line, and it was the only line to which he directly attached his name until the launch of Revlon's "Charlie" perfume in 1973.
Growth
To promote the brand Charles Revson's private yacht was named Ultima II.