Trustpilot Group plc, founded in 2007, is a Danish consumer business that operates a review website hosting reviews of businesses worldwide. As of June 2025, Trustpilot hosts 330 million reviews and has 60 million monthly active users. The site offers freemium services to businesses. It has been criticised for its hosting of fake reviews, and for allowing companies to remove negative reviews.
History
Trustpilot was founded in Denmark in 2007 by Peter Holten Mühlmann, the company's former CEO.[3][4] At the time, he was studying at Aarhus University, School of Business and Social Sciences and would later leave university to create Trustpilot.[5]
After raising $3 million in early venture funding from 2008 to 2010, Trustpilot received an initial capital injection from SEED Capital Denmark and Northzone in November 2011.[6]