Trung Nguyên

Trung Nguyên is a Vietnamese business group involved in the production, processing and distribution of coffee. The firm was founded in 1996 in Buôn Ma Thuột, Đắk Lắk Province by Dang Le Nguyen Vu and Le Hoang Diep Thao[1] upon realizing the potential and opportunities for the development of the coffee industry in opening Vietnam’s economy.[2] Trung Nguyên is the largest domestic coffee brand within Vietnam, and exports its products to more than 60 countries, including major markets such as the United States, the European Union, the United Kingdom, Germany, China, Canada, Russia, Japan, Dubai, Australia, and ASEAN countries, including its international hub in Singapore.[3] The group is composed of several subsidiaries, among them Trung Nguyên Corporation JSC, Trung Nguyên Instant Coffee Company JSC, Trung Nguyên Coffee LLC, G7 Commercial Services Company, Đặng Lê Tourism Company JSC and Trung Nguyên Franchising Company JSC. Its most successful product is G7 instant coffee, which took top domestic position in 2016

Products

Legendee simulated kopi luwak coffee

Fresh coffee

G7 instant coffee: G7 3in1, G7 2in1, G7 Strong X2, Pure Black, Cappuccino, Passiona, White Coffee.

Roasted and ground coffee: Filter Coffee (1,2,3,4,5), Creative Coffee (1,2,3,4,5,8), Espresso, Blend (I, S, N, Premium Blend, Gourmet Blend, House Blend).

Bean coffee

Trung Nguyên coffee products use a variety of different coffee beans, including Robusta, Arabica, and Excelsa.[14]

Weasel and Legendee coffee

Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen,[15] also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world, is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets, then passed through its digestive tract. After gathering, thorough washing, sun drying, light roasting, and brewing, these beans yield an aromatic coffee with much less bitterness.

Trung Nguyên's Legendee[16] brand coffee is a simulated kopi luwak product, which uses synthetic enzymes to mimic the civet's gastric acid, producing effects on flavour similar to actual kopi luwak, and reducing the need to rely on the civet, which is now endangered in Vietnam due to excessive hunting. In August 2010, Trung Nguyên CEO Dang Le Nguyen Vu reported that the company had begun manually producing its own natural (non-simulated) kopi luwak under its Weasel sub-brand. Due to the complicated production process, only 40–50 kg of Weasel coffee are produced annually. It is much more expensive than any of the company's other products: a 1 kg bag of Weasel coffee costs $3,000, six times higher than Indonesian kopi luwak. Dang has claimed, however, that Trung Nguyên's Vietnamese version is of higher quality, since production depends on wild or free range civets who choose the best coffee beans themselves, instead of being caged and force-fed[17]

industry	Coffee
founded	1996 in Buôn Ma Thuột, Vietnam
founders	Dang Le Nguyen Vu and Le Hoang Diep Thao
hq location city	Ho Chi Minh City
products	Legendee, G7 Instant Coffee, Roasted and Ground Coffee
website	https://trungnguyenlegend.com/?lang=en

Milestones

Products

Weasel and Legendee coffee

Production and facilities

Distribution

Prizes and titles

See also

External links

References