Trump Steaks was a brand of steak and other meats that was licensed by Donald Trump.[1] The brand was launched in May 2007 and was exclusively sold through The Sharper Image[2] and QVC.[3] Due to poor sales and a failure to live up to sales and product expectations, The Sharper Image discontinued the Trump Steaks product line in July 2007, just two months after its launch.
History
Donald Trump registered "Trump Steaks" as a U.S. trademark in August 2006. Trump Steaks were launched on May 8, 2007, exclusively through The Sharper Image's catalog, stores, and website as part of a three-month trial period. Later that month, Trump and some contestants from his reality television series The Apprentice attended an event at a Rockefeller Plaza Sharper Image store to promote the steaks.[4]